\documentclass{article}
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\usepackage{filecontents}
\begin{filecontents}{bib}
@article{black1973poa,
title = {The pricing of options and corporate liabilities},
author = {Fishcer Black and Myron Scholes},
doi = {10.1086/260062},
journal = {Journal of Political Economy},
number = 3,
pages = {637--654},
publisher = {UChicago Press},
volume = 81,
year = 1973,
}
\end{filecontents}
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\DeclareFieldFormat[inbook]{citetitle}{#1}
\DeclareFieldFormat[inbook]{title}{#1}
\begin{document}
\title{Bibliographies with biber and biblatex}
\author{Frank the Giant Bunny}
\date{August 27, 2014}
\maketitle
Nunc auctor nunc in nisi suscipit tempus \cite{black1973poa}.
% bibliography
\printbibliography
\end{document}